http://www.shadesofgrey.tv Todd Smith, Director for Motion Design Thu, 22 Sep 2011 05:16:33 +0000 http://www.shadesofgrey.tv en http://shadesofgrey.tv/Shall-We-Be-Grateful http://shadesofgrey.tv/following/shadesofgrey.tv/Shall-We-Be-Grateful Thu, 22 Sep 2011 05:16:33 +0000 Todd Smith, Director for Motion Design 70987 After hanging the band members of 'Carpark North' with ropes and harnesses on a sound stage, we rotoscoped over 8,000 frames to soften shadows, remove wires/rigging and extend sets. Final Video: Production Stills: <img src="http://payload.cargocollective.com/1/0/5421/70987/TSD11_01_CarparkNorth[110921]_01.jpg" border="0" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70987/TSD11_01_CarparkNorth[110921]_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5421/70987/TSD11_01_CarparkNorth[110921]_02.jpg" border="0" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70987/TSD11_01_CarparkNorth[110921]_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5421/70987/TSD11_01_CarparkNorth[110921]_03.jpg" border="0" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70987/TSD11_01_CarparkNorth[110921]_03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5421/70987/TSD11_01_CarparkNorth[110921]_04.jpg" border="0" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70987/TSD11_01_CarparkNorth[110921]_04_o.jpg" align="left" /> Project: Carpark North Music Video, completed at THANK YOU. Role: Matte painting, Rotoscoping Team: THANK YOU (Direction, Production) Anders Frandsen (Direction, Production) Örn Ólason (Direction, Production) Esben Jørgensen (Direction, Production) Marcos Ceravolo (Human Puppeteering, Post-production, Rotoscoping) Pawel Nowakowski (Post-production, Rotoscoping) Konrad Nowakowski (Post-production, Rotoscoping) Label: Copenhagen Records http://shadesofgrey.tv/Egils-Brewery-True-Love http://shadesofgrey.tv/following/shadesofgrey.tv/Egils-Brewery-True-Love Thu, 22 Sep 2011 04:59:51 +0000 Todd Smith, Director for Motion Design 70996 For this "love at first sight" themed commercial we created a stop motion world of make-believe for the traditional Icelandic Christmas beverages 'Appelsin' and 'Maltextract'. While these beverages exist all year round, they are only mixed together during the holidays. Final Video: Project: Egils brewery commercial, completed at THANK YOU. Client: Ölgerðin Agency: Gott Fólk Role: Animation, Cinematography Team: THANK YOU (Direction, Production) Anders Frandsen (Direction, Production) Örn Ólason (Direction, Production) Esben Jørgensen (Direction, Production) Marcos Ceravolo (Art Direction/Animation/Post) http://shadesofgrey.tv/Canada-s-World http://shadesofgrey.tv/following/shadesofgrey.tv/Canada-s-World Thu, 22 Sep 2011 04:33:51 +0000 Todd Smith, Director for Motion Design 276610 To engage citizens in an ongoing conversation about the future of Canada, we worked with Simon Fraser University's Centre for Dialogue to create this infographic. The goal was to provide "rubber-meets-the-road" examples of real change and results in the local community. Final Video: Project: Infographic for Canada's World, a discussion about issues that define the current global environment. Client: Simon Fraser University's Centre for Dialogue Role: Direction, Design, Animation Team: Giant Ant Media Jay Grandin (Creative Direction, Design, Animation) Derek Pante (Concept Design, Graphic Design, Animation) http://shadesofgrey.tv/Denmark-s-Radio-Julekalendar http://shadesofgrey.tv/following/shadesofgrey.tv/Denmark-s-Radio-Julekalendar Thu, 22 Sep 2011 04:27:35 +0000 Todd Smith, Director for Motion Design 70984 For the release of their annual 'Julekalendar' (Christmas Calendar) Denmark's Radio wanted to create a fun christmas narrative with traditional Danish folk characters. Together they carry a calendar in the mail as they travel from winter wonderland to 'Christmas Island'. The only catch, all of the characters in this piece were part of a rigid diorama - we photographed what we could, but had to rebuild most of the characters from scratch. The result was a quirky stop motion/digital hybrid animation with a fun sense of nostalgia for kids and adults alike. Final Video: Behind The Scenes: <img src="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS01).jpg" border="0" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS01)_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS02).jpg" border="0" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS02)_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS03).jpg" border="0" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS03)_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS04).jpg" border="0" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS04)_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS05).jpg" border="0" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS05)_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS06).jpg" border="0" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS06)_o.jpg" align="left" /> Project: Julekalendar 09 Commercial Client: DR (Denmark's Radio, Danish Broadcasting Corporation) Role: Concept Development, Animation, Cinematography, Post-production, Puppet Design, Set Decoration/Design Team: THANK YOU (Direction, Production): Anders Frandsen (Production, Direction) Örn Ólason (Production, Direction) Esben Jørgensen (Production, Direction) Pawel Nowakowski (Pre-vis, Illustration, Model Building, Animation) Audio/Voice Over - Denmark's Radio http://shadesofgrey.tv/Mountain-Equipment-Co-Op http://shadesofgrey.tv/following/shadesofgrey.tv/Mountain-Equipment-Co-Op Thu, 22 Sep 2011 04:09:13 +0000 Todd Smith, Director for Motion Design 276657 When debuting their first offering of bicycles, MEC wanted to create a set of charming product tours to explain the nuts and bolts of their lineup. For each of their 12 bicycles we created an English and French version of the video for display online and in stores across Canada. Final Video: Project: Series of (24) feature videos to introduce MEC's new line of bicycles Client: Mountain Equipment Co-op Role: Direction, Design, Animation Team: Giant Ant Media Creative Direction, Design - Jay Grandin Graphic Design, Animation - Derek Pante Sound Recordist - Steve Bush, Sound Kitchen Voice Over - Jay-Nicolas Hackleman http://shadesofgrey.tv/IcelandAir-Inflight http://shadesofgrey.tv/following/shadesofgrey.tv/IcelandAir-Inflight Thu, 22 Sep 2011 03:45:51 +0000 Todd Smith, Director for Motion Design 70977 Channeling the landscape, culture, and colour palettes of Iceland; we created a series of region-specific inflight summary videos for IcelandAir on the theme of children's popup book. Final Video: Storyboard: <img src="http://payload.cargocollective.com/1/0/5421/70977/IS1_640.jpg" border="0" width="640" height="370" width_o="800" height_o="463" src_o="http://payload.cargocollective.com/1/0/5421/70977/IS1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5421/70977/IS2_640.jpg" border="0" width="640" height="370" width_o="800" height_o="463" src_o="http://payload.cargocollective.com/1/0/5421/70977/IS2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5421/70977/IS3_640.jpg" border="0" width="640" height="370" width_o="800" height_o="463" src_o="http://payload.cargocollective.com/1/0/5421/70977/IS3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5421/70977/IS4_640.jpg" border="0" width="640" height="370" width_o="800" height_o="463" src_o="http://payload.cargocollective.com/1/0/5421/70977/IS4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5421/70977/IS5_640.jpg" border="0" width="640" height="370" width_o="800" height_o="463" src_o="http://payload.cargocollective.com/1/0/5421/70977/IS5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5421/70977/IS6_640.jpg" border="0" width="640" height="370" width_o="800" height_o="463" src_o="http://payload.cargocollective.com/1/0/5421/70977/IS6_o.jpg" align="left" /> Production Stills: <img src="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_01.jpg" border="0" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_02.jpg" border="0" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_2.jpg" border="0" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_1.jpg" border="0" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_3.jpg" border="0" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_4.jpg" border="0" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_5.jpg" border="0" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_6.jpg" border="0" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_6_o.jpg" align="left" /> Project: IcelandAir inflight instructional video, created at THANK YOU. Client: IcelandAir Role: Storyboard design, Pre-vis animation, Production Planning (Cinematography, On-set VFX Supervisor), English-language direction Team: THANK YOU (Direction, Production) Anders Frandsen (Direction, Production) Örn Ólason (Direction, Production) Esben Jørgensen (Direction, Production) Pawel Nowakowski (Illustration/Concept Design) Pingo van der Brinkloev (Concept Design, 3D Animation) Marcos Ceravolo (Animation) Jacob Linnemann (Animation) http://shadesofgrey.tv/BC-Place-Imagine http://shadesofgrey.tv/following/shadesofgrey.tv/BC-Place-Imagine Wed, 21 Sep 2011 17:56:07 +0000 Todd Smith, Director for Motion Design 2036614 Anticipating the completion of BC Place's new retractable roof, their Human Resources department needed a video that spoke to the past, present, and future of the building. As well, they wanted to invite people to apply for a variety of corporate and event-day positions. We chose this bright, Las Vegas-inspired treatment to showcase the diversity of events one would experience under the roof of BC Place. Final Video: Production: The biggest challenge in this project was communicating the script without voice over - the project needed to function as well without audio as it did with. We chose a kinetic type treatment based on a style guide created by Karacters Design Group using the 'Houschka' font set and all of it's variants. With those parameters in mind we went to work, illustrating hundreds of graphics and details based on the project theme 'Make Amazing Happen'. Build Timelapse: Project: BC Place 'Imagine' Client: Karacters Design Group, DDB Vancouver Role: Director, Designer, Animator Team: Creative Director - James Bateman Producer - Alisen Salusbury Project Manager - Dylan Ballentine Writer - Jessica Raya Audio Direction, Audio Composition, Sound Design - Alan Wong-Moon (2011) http://shadesofgrey.tv/Air-Jordan-Pregame-XT http://shadesofgrey.tv/following/shadesofgrey.tv/Air-Jordan-Pregame-XT Wed, 21 Sep 2011 06:09:23 +0000 Todd Smith, Director for Motion Design 503324 For the summer release of Air Jordan's Pregame XT warmup shoe, we created this feature tour for display at Niketown/Nike store video kiosks and the Jumpman23 corporate site. Final Video: Project: Air Jordan PreGame XT feature video Client: Academy Role: Concept Developer, Animator, Technical Director, Sound Designer Team: Academy: Executive Producer - Michael Ciebin Managing Director - Michael Smit Creative Director - Marcus Eriksson Art Director - Stephane Fournier Lead Designer/Concept Designer - Mitsuaki Yajima Project Manager - Karey Messier (Blast Radius) Sound: Killer Tracks (http://www.killertracks.com) http://shadesofgrey.tv/myStarbucks http://shadesofgrey.tv/following/shadesofgrey.tv/myStarbucks Wed, 21 Sep 2011 05:54:53 +0000 Todd Smith, Director for Motion Design 276748 With the introduction of the new 'myStarbucks' and 'Starbucks Card Mobile' apps for iPhone we were tasked with creating a playful feature video for the Starbucks corporate site. We used countless clever tricks to simulate and in some cases rebuild a near-identical simulation of what customers could expect from the functional app and multiple region-specific variations of its build. Final Animation: Animatic: Project: Starbucks iPhone App Promo Video (Produced with Giant Ant Media) Client: Academy, Blast Radius Role: Art Director, Animator, Technical Director Team: Giant Ant Media: Creative Director, Designer - Jay Grandin Designer - Derek Pante Concept Developer/Pre-vis Animator - James Bartley Particle Specialist - Pius Jung-Kit Chan Academy: Executive Producer - Michael Ciebin Managing Director - Michael Smit Creative Director - Simon Hardy (Blast Radius) Account Manager - Emily Leung Project Manager - Robin Mohar (Blast Radius) Project Director - Adrian Burke (Blast Radius) Sound: Jeff Yellen http://shadesofgrey.tv/MTV-Transistor http://shadesofgrey.tv/following/shadesofgrey.tv/MTV-Transistor Wed, 21 Sep 2011 05:47:15 +0000 Todd Smith, Director for Motion Design 70972 For MTV Denmark’s new block of programming for kids we used iron-on beads to channel childhood creativity and a sense of whimsy. Soon we became a group of grown men hunched over a light table humming and shouting, fleshing out what would later become a soundtrack. The beads took on a life of their own as they smashed into colors and shapes within the confines of a pegged grid. The piece originally called for CG elements, but with the energy that flowed from almost 10,000 beads moving by hand, the magic of stop-motion proved to be enough to create a nostalgic sense of childhood joy. Final Video: Production/Behind The Scenes: <img src="http://payload.cargocollective.com/1/0/5421/70972/MTV_Transistor_CaseStudy_000.jpg" border="0" width="640" height="362" width_o="900" height_o="510" src_o="http://payload.cargocollective.com/1/0/5421/70972/MTV_Transistor_CaseStudy_000_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5421/70972/MTV_Transistor_CaseStudy_001.jpg" border="0" width="640" height="362" width_o="900" height_o="510" src_o="http://payload.cargocollective.com/1/0/5421/70972/MTV_Transistor_CaseStudy_001_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5421/70972/MTV_Transistor_CaseStudy_002.jpg" border="0" width="640" height="362" width_o="900" height_o="510" src_o="http://payload.cargocollective.com/1/0/5421/70972/MTV_Transistor_CaseStudy_002_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5421/70972/MTV_Transistor_CaseStudy_003.jpg" border="0" width="640" height="362" width_o="900" height_o="510" src_o="http://payload.cargocollective.com/1/0/5421/70972/MTV_Transistor_CaseStudy_003_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5421/70972/MTV_Transistor_CaseStudy_004.jpg" border="0" width="640" height="362" width_o="900" height_o="510" src_o="http://payload.cargocollective.com/1/0/5421/70972/MTV_Transistor_CaseStudy_004_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5421/70972/MTV_Transistor_CaseStudy_006.jpg" border="0" width="640" height="362" width_o="900" height_o="510" src_o="http://payload.cargocollective.com/1/0/5421/70972/MTV_Transistor_CaseStudy_006_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5421/70972/MTV_Transistor_CaseStudy_007.jpg" border="0" width="640" height="362" width_o="900" height_o="510" src_o="http://payload.cargocollective.com/1/0/5421/70972/MTV_Transistor_CaseStudy_007_o.jpg" align="left" /> Project: MTV Transistor Broadcast Branding, completed at THANK YOU. Client: MTV Scandinavia Role: Concept/storyboard design, Art Direction (Assisting), Cinematography, Animation, Post-production Team: THANK YOU(Direction, Production): Anders Frandsen (Production, Direction) Örn Ólason (Production, Direction) Esben Jørgensen (Production, Direction) Konrad Nowakowski (Logo Design/Pre-vis/Animation) MTV Denmark: Georg Andersen Sound: Kungen och Heritgen