http://www.shadesofgrey.tv Todd Smith, Director for Motion Design Wed, 16 May 2012 05:52:40 +0000 http://www.shadesofgrey.tv en http://shadesofgrey.tv/BC-Hydro-Smart-Meters-101 http://shadesofgrey.tv/following/shadesofgrey.tv/BC-Hydro-Smart-Meters-101 Wed, 16 May 2012 05:52:40 +0000 Todd Smith, Director for Motion Design 3413770 For the official launch of their 'Smart Meter' program across British Columbia, BC Hydro wanted to create an energetic and informative animation that explained the features and benefits of their new device. Working with Vancouver's 'The Autonomous Agency', we created an interactive microsite, an infographic animation, and short survey to better inform residents about the future of energy in the BC. Final Video: Moodboard: <img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_MoodBoard111124V1.jpg" width="640" height="383" width_o="640" height_o="383" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_MoodBoard111124V1_o.jpg" data-mid="17566567" border="0" align="left"/> In the beginning we wanted to create a monochromatic treatment in line with the traditional BC Hydro cyan and green, but we ended up adding some colourful highlights as the concept progressed. We drew a lot of inspiration from the work of Chad Pugh, creating fun little worlds inside larger graphics. We wanted the graphics to be subtle, hard edged, clean, and most importantly GREEN. Thanks to everyone in the attached board for your inspiring work! (If you have an issue with any of the images included, please send me an email) Pre-production & Concept Development: <img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_StyleFrames111214V1.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_StyleFrames111214V1_o.jpg" data-mid="17566683" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMetersProcess120515_01.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMetersProcess120515_01_o.jpg" data-mid="17566994" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMetersProcess120515_02.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMetersProcess120515_02_o.jpg" data-mid="17566995" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMetersProcess120515_03.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMetersProcess120515_03_o.jpg" data-mid="17566997" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMetersProcess120515_04.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMetersProcess120515_04_o.jpg" data-mid="17566998" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMetersProcess120515_05.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMetersProcess120515_05_o.jpg" data-mid="17567000" border="0" align="left"/> We decided to style everything with a subtle "wave" graphic that represented hydroelectricity; generated by moving water through gravity-fed turbines. As we developed our style frames and storyboards we decided to animate everything from a central, circular "hub" and use circles as a device to encase each of the graphics and transition from scene-to-scene. Production: <img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_01.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_01_o.jpg" data-mid="17567182" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_02.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_02_o.jpg" data-mid="17567183" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_03.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_03_o.jpg" data-mid="17567184" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_04.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_04_o.jpg" data-mid="17567186" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_05.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_05_o.jpg" data-mid="17567188" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_06.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_06_o.jpg" data-mid="17567189" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_07.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_07_o.jpg" data-mid="17567191" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_08.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_08_o.jpg" data-mid="17567192" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_09.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_09_o.jpg" data-mid="17567193" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_10.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_10_o.jpg" data-mid="17567195" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_11.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_11_o.jpg" data-mid="17567196" border="0" align="left"/>After storyboarding all of the scenes we got to work, simultaneously building and animating all of our graphics. Everything was produced with 'clean energy' and a energy smart future in mind. We developed a fun, springy animation style to maintain energy throughout the piece and transition cleanly to our metronomic cyan typography callouts in each section. The treatment turned into something a lot more playful than we'd initially planned, but BC Hydro encouraged us to go beyond their traditional style once they saw Emily's graphics. Deployment: <img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_Website120515_01.jpg" width="640" height="400" width_o="640" height_o="400" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_Website120515_01_o.jpg" data-mid="17567511" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_Website120515_02.jpg" width="640" height="400" width_o="640" height_o="400" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_Website120515_02_o.jpg" data-mid="17567512" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_Website120515_03.jpg" width="640" height="400" width_o="640" height_o="400" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_Website120515_03_o.jpg" data-mid="17567513" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_Website120515_04.jpg" width="640" height="400" width_o="640" height_o="400" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_Website120515_04_o.jpg" data-mid="17567514" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_Website120515_05.jpg" width="640" height="400" width_o="640" height_o="400" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_Website120515_05_o.jpg" data-mid="17567516" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_Website120515_06.jpg" width="640" height="400" width_o="640" height_o="400" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_Website120515_06_o.jpg" data-mid="17567517" border="0" align="left"/> This concept was built to deploy from an entrypoint on the BC Hydro Smart Meters page - We oversaw production with The Autonomous Agency and assisted in content and graphic development, though, the actual design and code was completed by the agency's technology team. Project: BC Hydro 'Smart Meters 101' Client: The Autonomous Agency Role: Director, Designer, Animator Team: The Autonomous Agency: CEO - James Riley Executive Producer - Jason Armstrong VP Technology - Vishal Talreja Designer - Kelly Hale Office Manager - Emily Kao Concept Developer - Ben Hulse Copywriter - Pete Palett Todd Smith Design (Concept Development, Direction, Production): Designer, Illustrator - Emily Smith Audio Direction, Audio Composition, Sound Design - Alan Wong Moon Wave Productions: Audio Producer (V/O) - John Pearson Audio Engineering (V/O) - Brandon Edwards Voice Over Talent - Kurt Evans (2012) http://shadesofgrey.tv/University-of-Alberta-Pride http://shadesofgrey.tv/following/shadesofgrey.tv/University-of-Alberta-Pride Fri, 27 Apr 2012 03:53:42 +0000 Todd Smith, Director for Motion Design 2250071 For the 2011-2012 school year, the University of Alberta wanted to welcome students with an introspective video about their history and future. Along with Tribal DDB Vancouver we created an infographic about their student journey and the many milestones that students, faculty, and alumni have achieved. Final Video: Moodboard: <img src="http://payload.cargocollective.com/1/0/5421/2250071/DDB11_04_Moodboard110805V1.jpg" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/0/5421/2250071/DDB11_04_Moodboard110805V1_o.jpg" data-mid="11265329" border="0" align="left"/> Drawing inspiration from the infographic style and a warm colour palette, we came up with a slightly textured, vector graphic approach composed of different levels (or vertically stacked layers). Thanks to everyone in the attached board for your inspiring work! (If you have an issue with any of the images included, please send me an email) Pre-production & Concept Development: <img src="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_PreProd_01.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_PreProd_01_o.jpg" data-mid="11265536" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_PreProd_02.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_PreProd_02_o.jpg" data-mid="11265541" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_PreProd_03.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_PreProd_03_o.jpg" data-mid="11265543" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_PreProd_04.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_PreProd_04_o.jpg" data-mid="11265544" border="0" align="left"/> Production: <img src="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_Finals_01.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_Finals_01_o.jpg" data-mid="11267016" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_Finals_02.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_Finals_02_o.jpg" data-mid="11267017" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_Finals_03.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_Finals_03_o.jpg" data-mid="11267018" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_Finals_04.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_Finals_04_o.jpg" data-mid="11267019" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_Finals_05.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_Finals_05_o.jpg" data-mid="11267020" border="0" align="left"/> Building on the UAlberta mantra "The uplifting of the whole people shall be its final goal", we envisioned the university as a platform that helped individuals rise to their dreams. With over 100 facts and statistics; our solution was to craft all of the data into circular "nodes" or "modules" that, when growing together, form a structure beneath our central character. Using the existing UAlberta styleguide and a newly revamped website as inspiration, we illustrated a tower of statistics so diverse that new ones could be discovered upon each view of the video. Project: University of Alberta 'Pride' Client: Tribal DDB, DDB Vancouver Role: Director, Designer, Animator Team: Tribal DDB Vancouver: Creative Director - Josh Fehr Producer - Alisen Salusbury Account Director - Lauren Rowe Copywriter - Jon Mandell Assisting Storyboard Artist - Morgan Jeske Wave Productions: Audio Producer (V/O) - John Pearson Audio Engineering (V/O) - Brandon Edwards Voice Over Talent - Noel Johansen Audio Direction, Audio Composition, Sound Design - Alan Wong Moon (2011) http://shadesofgrey.tv/Shall-We-Be-Grateful http://shadesofgrey.tv/following/shadesofgrey.tv/Shall-We-Be-Grateful Thu, 22 Sep 2011 05:16:33 +0000 Todd Smith, Director for Motion Design 70987 After hanging the band members of 'Carpark North' with ropes and harnesses on a sound stage, we rotoscoped over 8,000 frames to soften shadows, remove wires/rigging and extend sets. Final Video: Production Stills: <img src="http://payload.cargocollective.com/1/0/5421/70987/TSD11_01_CarparkNorth[110921]_01.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70987/TSD11_01_CarparkNorth[110921]_01_o.jpg" data-mid="10146033" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5421/70987/TSD11_01_CarparkNorth[110921]_02.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70987/TSD11_01_CarparkNorth[110921]_02_o.jpg" data-mid="10146034" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5421/70987/TSD11_01_CarparkNorth[110921]_03.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70987/TSD11_01_CarparkNorth[110921]_03_o.jpg" data-mid="10146035" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5421/70987/TSD11_01_CarparkNorth[110921]_04.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70987/TSD11_01_CarparkNorth[110921]_04_o.jpg" data-mid="10146036" border="0" align="left"/> Project: Carpark North Music Video, completed at THANK YOU. Role: Matte painting, Rotoscoping Team: THANK YOU (Direction, Production) Anders Frandsen (Direction, Production) Örn Ólason (Direction, Production) Esben Jørgensen (Direction, Production) Marcos Ceravolo (Human Puppeteering, Post-production, Rotoscoping) Pawel Nowakowski (Post-production, Rotoscoping) Konrad Nowakowski (Post-production, Rotoscoping) Label: Copenhagen Records http://shadesofgrey.tv/Egils-Brewery-True-Love http://shadesofgrey.tv/following/shadesofgrey.tv/Egils-Brewery-True-Love Thu, 22 Sep 2011 04:59:51 +0000 Todd Smith, Director for Motion Design 70996 For this "love at first sight" themed commercial we created a stop motion world of make-believe for the traditional Icelandic Christmas beverages 'Appelsin' and 'Maltextract'. While these beverages exist all year round, they are only mixed together during the holidays. Final Video: Project: Egils brewery commercial, completed at THANK YOU. Client: Ölgerðin Agency: Gott Fólk Role: Animation, Cinematography Team: THANK YOU (Direction, Production) Anders Frandsen (Direction, Production) Örn Ólason (Direction, Production) Esben Jørgensen (Direction, Production) Marcos Ceravolo (Art Direction/Animation/Post) http://shadesofgrey.tv/Canada-s-World http://shadesofgrey.tv/following/shadesofgrey.tv/Canada-s-World Thu, 22 Sep 2011 04:33:51 +0000 Todd Smith, Director for Motion Design 276610 To engage citizens in an ongoing conversation about the future of Canada, we worked with Simon Fraser University's Centre for Dialogue to create this infographic. The goal was to provide "rubber-meets-the-road" examples of real change and results in the local community. Final Video: Project: Infographic for Canada's World, a discussion about issues that define the current global environment. Client: Simon Fraser University's Centre for Dialogue Role: Direction, Design, Animation Team: Giant Ant Media Jay Grandin (Creative Direction, Design, Animation) Derek Pante (Concept Design, Graphic Design, Animation) http://shadesofgrey.tv/Denmark-s-Radio-Julekalendar http://shadesofgrey.tv/following/shadesofgrey.tv/Denmark-s-Radio-Julekalendar Thu, 22 Sep 2011 04:27:35 +0000 Todd Smith, Director for Motion Design 70984 For the release of their annual 'Julekalendar' (Christmas Calendar) Denmark's Radio wanted to create a fun christmas narrative with traditional Danish folk characters. Together they carry a calendar in the mail as they travel from winter wonderland to 'Christmas Island'. The only catch, all of the characters in this piece were part of a rigid diorama - we photographed what we could, but had to rebuild most of the characters from scratch. The result was a quirky stop motion/digital hybrid animation with a fun sense of nostalgia for kids and adults alike. Final Video: Behind The Scenes: <img src="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS01).jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS01)_o.jpg" data-mid="307076" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS02).jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS02)_o.jpg" data-mid="307077" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS03).jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS03)_o.jpg" data-mid="307078" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS04).jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS04)_o.jpg" data-mid="307079" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS05).jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS05)_o.jpg" data-mid="307080" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS06).jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS06)_o.jpg" data-mid="307083" border="0" align="left"/> Project: Julekalendar 09 Commercial Client: DR (Denmark's Radio, Danish Broadcasting Corporation) Role: Concept Development, Animation, Cinematography, Post-production, Puppet Design, Set Decoration/Design Team: THANK YOU (Direction, Production): Anders Frandsen (Production, Direction) Örn Ólason (Production, Direction) Esben Jørgensen (Production, Direction) Pawel Nowakowski (Pre-vis, Illustration, Model Building, Animation) Audio/Voice Over - Denmark's Radio http://shadesofgrey.tv/Mountain-Equipment-Co-Op http://shadesofgrey.tv/following/shadesofgrey.tv/Mountain-Equipment-Co-Op Thu, 22 Sep 2011 04:09:13 +0000 Todd Smith, Director for Motion Design 276657 When debuting their first offering of bicycles, MEC wanted to create a set of charming product tours to explain the nuts and bolts of their lineup. For each of their 12 bicycles we created an English and French version of the video for display online and in stores across Canada. Final Video: Project: Series of (24) feature videos to introduce MEC's new line of bicycles Client: Mountain Equipment Co-op Role: Direction, Design, Animation Team: Giant Ant Media Creative Direction, Design - Jay Grandin Graphic Design, Animation - Derek Pante Sound Recordist - Steve Bush, Sound Kitchen Voice Over - Jay-Nicolas Hackleman http://shadesofgrey.tv/IcelandAir-Inflight http://shadesofgrey.tv/following/shadesofgrey.tv/IcelandAir-Inflight Thu, 22 Sep 2011 03:45:51 +0000 Todd Smith, Director for Motion Design 70977 Channeling the landscape, culture, and colour palettes of Iceland; we created a series of region-specific inflight summary videos for IcelandAir on the theme of children's popup book. Final Video: Storyboard: <img src="http://payload.cargocollective.com/1/0/5421/70977/IS1_640.jpg" width="640" height="370" width_o="800" height_o="463" src_o="http://payload.cargocollective.com/1/0/5421/70977/IS1_o.jpg" data-mid="10134047" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5421/70977/IS2_640.jpg" width="640" height="370" width_o="800" height_o="463" src_o="http://payload.cargocollective.com/1/0/5421/70977/IS2_o.jpg" data-mid="10134050" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5421/70977/IS3_640.jpg" width="640" height="370" width_o="800" height_o="463" src_o="http://payload.cargocollective.com/1/0/5421/70977/IS3_o.jpg" data-mid="10134052" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5421/70977/IS4_640.jpg" width="640" height="370" width_o="800" height_o="463" src_o="http://payload.cargocollective.com/1/0/5421/70977/IS4_o.jpg" data-mid="10134054" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5421/70977/IS5_640.jpg" width="640" height="370" width_o="800" height_o="463" src_o="http://payload.cargocollective.com/1/0/5421/70977/IS5_o.jpg" data-mid="10134056" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5421/70977/IS6_640.jpg" width="640" height="370" width_o="800" height_o="463" src_o="http://payload.cargocollective.com/1/0/5421/70977/IS6_o.jpg" data-mid="10134058" border="0" align="left"/> Production Stills: <img src="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_01.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_01_o.jpg" data-mid="10133917" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_02.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_02_o.jpg" data-mid="10133920" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_2.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_2_o.jpg" data-mid="10133921" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_1.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_1_o.jpg" data-mid="10133918" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_3.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_3_o.jpg" data-mid="10133923" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_4.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_4_o.jpg" data-mid="10133925" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_5.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_5_o.jpg" data-mid="10133928" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_6.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_6_o.jpg" data-mid="10133929" border="0" align="left"/> Project: IcelandAir inflight instructional video, created at THANK YOU. Client: IcelandAir Role: Storyboard design, Pre-vis animation, Production Planning (Cinematography, On-set VFX Supervisor), English-language direction Team: THANK YOU (Direction, Production) Anders Frandsen (Direction, Production) Örn Ólason (Direction, Production) Esben Jørgensen (Direction, Production) Pawel Nowakowski (Illustration/Concept Design) Pingo van der Brinkloev (Concept Design, 3D Animation) Marcos Ceravolo (Animation) Jacob Linnemann (Animation) http://shadesofgrey.tv/BC-Place-Imagine http://shadesofgrey.tv/following/shadesofgrey.tv/BC-Place-Imagine Wed, 21 Sep 2011 17:56:07 +0000 Todd Smith, Director for Motion Design 2036614 Anticipating the completion of BC Place's new retractable roof, their Human Resources department needed a video that spoke to the past, present, and future of the building. As well, they wanted to invite people to apply for a variety of corporate and event-day positions. We chose this bright, Las Vegas-inspired treatment to showcase the diversity of events one would experience under the roof of BC Place. Final Video: Production: The biggest challenge in this project was communicating the script without voice over - the project needed to function as well without audio as it did with. We chose a kinetic type treatment based on a style guide created by Karacters Design Group using the 'Houschka' font set and all of its variants. With those parameters in mind we went to work, illustrating hundreds of graphics and details based on the project theme 'Make Amazing Happen'. Build Timelapse: Project: BC Place 'Imagine' Client: Karacters Design Group, DDB Vancouver Role: Director, Designer, Animator Team: Creative Director - James Bateman Producer - Alisen Salusbury Project Manager - Dylan Ballentine Writer - Jessica Raya Audio Direction, Audio Composition, Sound Design - Alan Wong-Moon (2011) http://shadesofgrey.tv/Air-Jordan-Pregame-XT http://shadesofgrey.tv/following/shadesofgrey.tv/Air-Jordan-Pregame-XT Wed, 21 Sep 2011 06:09:23 +0000 Todd Smith, Director for Motion Design 503324 For the summer release of Air Jordan's Pregame XT warmup shoe, we created this feature tour for display at Niketown/Nike store video kiosks and the Jumpman23 corporate site. Final Video: Project: Air Jordan PreGame XT feature video Client: Academy Role: Concept Developer, Animator, Technical Director, Sound Designer Team: Academy: Executive Producer - Michael Ciebin Managing Director - Michael Smit Creative Director - Marcus Eriksson Art Director - Stephane Fournier Lead Designer/Concept Designer - Mitsuaki Yajima Project Manager - Karey Messier (Blast Radius) Sound: Killer Tracks (http://www.killertracks.com)