Using the 'Design Currency' theme and identity produced by Rethink Communications, we created program promotion and packaging for the Icograda Design Week 2010 conference in Vancouver, Canada.

Final Program Package:


Pre-Production Animation:
Working from an original bank note designed by Rethink Communications, we deconstructed/rebuilt all of the elements and animated them... it was a bit like playing Jenga. We then calculated a formula for frame rate and pacing from a mixture of bills pers second (moving through the money counter), capacity (number of bills that fit in the counters loading tray), and camera frame rate.



Production/Behind The Scenes:


Title:
Currency Counter

Client:
Icograda Design Week

Agency:
Rethink Communications
Creative Director: Ian Grais / Chris Staples

Art Director: Todd Takahashi
Writer: Keri Zierler
Designer: Jeff Harrison
Designer: Rory OSullivan
Print Producer: Jim Leith
Broadcast Producer: Laura Rioux
Director of photography #2: Chris Nielsen

Illustrator: Jeff Burgess

Production Company:
Giant Ant Media
Director: Jay Grandin/Todd Smith
Director of photography: Jay Grandin

Post Production House:
Giant Ant Media
Editor: Jay Grandin/Todd Smith
Special Effects: Jay Grandin/Todd Smith

Audio House:
Wave Productions
Producer (Audio House): Brandon Edwards
Engineer: Brandon Edwards

Printers:
Total Graphics

Account Services:
Jillian Yaehne (Rethink)