When debuting their first offering of bicycles, MEC wanted to create a set of charming product tours to explain the nuts and bolts of their lineup. For each of their 12 bicycles we created an English and French version of the video for display online and in stores across Canada.

Final Video:


Project:
Series of (24) feature videos to introduce MEC's new line of bicycles

Client:
Mountain Equipment Co-op

Role:
Direction, Design, Animation

Team:
Giant Ant Media
Creative Direction, Design - Jay Grandin
Graphic Design, Animation - Derek Pante

Sound Recordist - Steve Bush, Sound Kitchen

Voice Over - Jay-Nicolas Hackleman